Everything I Know About Social Media (So Far)

Growing on social media feels overwhelming when all the advice comes from people who are already miles ahead. You try to copy their tactics, but it doesn’t click — because you don’t need the playbook of someone with a team and a budget. You need field notes from someone just a few steps ahead of you.

That’s exactly what this is. This google doc is my literal behind-the-scenes journal of testing, failing, experimenting, and actually growing from 500 → 18,000+ followers. Inside, I share what’s worked, what hasn’t, and the unfiltered thoughts that never make it into polished posts. Think of it as sitting next to me while I figure this all out in real time.

Sign up for my newsletter and you’ll get the doc instantly — plus future updates as I keep refining the system and sharing the lessons that will save you time, stress, and guesswork.